Blue Monday to Brew Monday - Free Coffee

Turn Blue Monday into BREW Monday with a free hot drink from PAUL!

Pick yourself up on Blue Monday, 20th January, with a FREE HOT DRINK on us. Look out for the special password on our social media channels on the day.

Follow us on Social Media and we'll reveal the Password you need to use to in-store to claim your FREE HOT DRINK on Monday 20th January.

Blue Monday, the idea of a specific date in January being the most depressing day of the year, has been with us since the concept made its first appearance in 2005.  Whether you think Blue Monday is a ‘thing’ or not, there’s no doubt that January is cold and dark, the Christmas festivities are a distant memory and pay day still feels like it’s a long way off.

That’s why we’ve decided to turn any frowns upside down, transform Blue Monday into BREW MONDAY and give you a FREE Hot Drink on 20th January*.  Just keep an eye on our social media channels where we will be posting the special password early on the Monday morning.

Share your BREW MONDAY MOMENT with us on Instagram and you could win more free Coffee in January!

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Blue Monday also happens to take place during National Thank You Month, so giving you a free hot drink is also a way to say start the year by saying thank you for being lovely PAUL customers – we really appreciate you.

The concept of Blue Monday is credited to a man called Dr. Cliff Arnall, who published his ideas about the most depressing day of the year back in 2005.  At the time he was a tutor at a college of further education attached to Cardiff University.  He has since apologized for making January even more depressing than it already was!  He has also said that it was never his intention to make the day sound negative, but wanted to encourage people to take a positive outlook and treat the first month of the year as an opportunity for new beginnings and change.  He said that January is a great time to take steps to embark on a new career, meet new friends, take up a new hobby or book a new adventure.

As 2020 marks the start of a new decade as well, this seems like sound advice.  Here’s a suggestion from us – why not sign up for one of our fabulous Masterclasses with the expert bakers at PAUL?  It’s a fun, floury way to learn great new baking skills and start the new year – and the new decade – as you mean to go on.

We look forward to cheering you up with a FREE HOT DRINK - #brewmonday




  • Visit a store on 20th Jan 2020 and quote the password to receive a free regular Hot Drink (medium-sized tea of coffee only).
  • Take away only.
  • Password will be found on our social media channels on 20th January. No purchase necessary.
  • Free drink (The Gift) includes 1 regular hot drink (medium latte, cappuccino, Americano or tea).
  • Offer excludes extra such as syrups, alternative milks, extra shots etc. While stocks last. Only one Gift per customer during the Promotion Period.
  • PAUL UK reserves the right to refuse service to anyone who appears to be trying to cheat or claim a second Gift.The Gift is not transferable or exchangeable and there is no cash alternative.
  • Not valid with any other promotional offer.
  • PAUL UK have the right to withdraw the deal at any time.