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WHY WE USE SEVEN DIFFERENT VARIETIES OF BREAD IN OUR ARTISAN SANDWICHES
Did you know that we bake our own bread every day by hand, the proper old-fashioned French way? There are no shortcuts. It takes seven hours to bake every loaf of PAUL bread. We allow our dough to ferment for longer to allow it to develop its full fragrance and flavour. We use our own flours, specially imported from France, only natural yeast and sea salt and absolutely no additives or preservatives. A PAUL sandwich is made with all of our 127 years of baking expertise. Each baguette is individually shaped by hand in our bakery and freshly filled in our shops, and couldn’t be further from the uniform, chilled, packaged sandwich with its two square bread slices with a filling slapped in.
We’ve created some gorgeous new cakes for life’s most important celebrations. Let’s face it, the British have enjoyed a long love affair with cake. They invented afternoon tea – the perfect excuse to eat more cake. A cake is a little reward, a mini celebration in itself. Britain’s neighbours on the other side of La Manche have been creating wonderful cakes for celebrations for at least a couple of hundred years.
Bite into our special August guest products, discover the regional provenance of some of our own summer favourites, immerse yourself in our recommendations for summer reading and viewing, and you’ll feel like you’re enjoying summer in France.
Our elegant new Parisian Coffee Bar at Tower 42 is the City coffee bar ‘par excellence’. The slick contemporary design features a long bar enabling speedy, efficient service for time-challenged City workers.
“Why be a second rate Ravel when you are a first rate Gershwin?”
This was, apparently, Maurice Ravel’s response to George Gershwin when he petitioned to study with him in Paris. In fact, when he heard how much George was earning on Broadway, he is said to have commented “You should be giving me lessons!” Gershwin was very influenced by French composers of the early 20th Century, and was drawn especially to Ravel’s unusual chords. The first version of “An American in Paris” was a brief fragment he composed called “Very Parisienne”, written as a thank you gift to his hosts after his first visit to Paris in 1926.
The French have been defending their great language against foreign incursions for many years, objecting to the increasing use of English words such as le weekend, le email or le bestseller. But le pique-nique is one of the many words to have made the reverse journey from France to the UK, where it became anglicised and went on to conquer the world.
A SIMPLE BUT SUPERB DISH FROM ‘THE WORLD CAPITAL OF GASTRONOMY’ – THE SALADE LYONNAISE
We are marking the UK’s National Coffee Week with the launch of a new range of more indulgent varieties of coffee and hot chocolate, and giving you the choice to use your favourite re-usable cup and save 10p.
Join in our Easter Egg Hunt to win a free PAUL Hot Chocolate to enjoy in our shops or to take away.
Between 12th December and 15th January, for every 400g (or larger) loaf that you bought at PAUL, we donated 50p to The Felix Project, as a result of which we have raised £15,000. The charity is going to use the money to buy a new van, enabling them to keep up the good work of distributing London’s surplus fresh food to feed the homeless, those living in poverty and families who are struggling to get by. It was wonderful to see how many of you embraced our Christmas campaign, helping us to raise such a significant sum. Merci.
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